17 April 2012

TALENT

I'm a couple weeks behind on this, but as with previous months, I wanted to post Image's "Experience Creativity" ads from March all in one place. I like this particular batch of ads a lot, because it's just such a diverse range of creators – from relative newcomer Joe Keatinge to Brian K. Vaughan, who is now something of a comics veteran, with Jonathan Hickman and Fiona Staples covering the points in-between. The thing they have in common, though, the bonding agent, if you will, is their undeniable talent, and I love how these photos show them all exercising that talent in different ways.

Brian's ad features one of the few professionally taken photos we've used in this campaign, and when he first sent it in, I wasn't sure it was what we were looking for. As I explained to Brian, every other photo focused on writers and artists at work, and I thought it would be odd to show him just standing there, staring off into space. Brian was quick to reply, though, that he spends a good amount of his time doing exactly that – either sitting or standing or whatever, and thinking. Looking at the photo in that context, it quickly became one of my favorite ads, because it perfectly illustrated an almost invisible side of the creative process. Writers and artists alike do so much work within the space of their own minds, it's often mistaken as zoning out or daydreaming, but thinking is without a doubt one of the most essential components of creating anything. Brian's photo really drives that point home, but the photos Jonathan and Joe submitted go right along with that. Jonathan's not busy typing – he's examining what he's already written and thinking about it, thinking about what comes next.

Similarly, I really like that Fiona's ad focusing on her reading Brian's script, as opposed to drawing a page of Saga. We've done a number of ads showing artists at the drawing board – and that's a wholly accurate portrayal of the artist at work – but since a book like Saga is a collaboration, it struck me as really cool to kind of see that in action. Fiona looks like she's really studying the script, too, and thinking about what Brian has written, so it's a nice companion piece to Brian's ad.